Hello, I am Mike Hendrix from smbGOLF And today my guest is Nick Anderson, founder and president of MemberSports. And this is the Tech Caddie podcast.

Nick, welcome to the show. Good to be here. Thanks for having me. Absolutely. This is kind of our classic PGA show wrap up, if you will.

and I saw you in Orlando and so I invited you to come on and give me your feedback on the show. For listeners, we will talk about MemberSports in detail, but how was the show for you as an exhibitor? Frankly, as like you made an investment to go to the show, I'm curious to get your feedback on how the show was for you. Yeah, the show this year was...

Definitely our best show that we've attended. This is our third time and it was the best year by far. Like I think our first day, we eclipsed what we did the entire three days the previous year, just as far as getting, getting appointments, contracts and everything. We had a solid day and a lot of that had to do with the ability to prepare for it better with the PGA show and the tool that they had. So it really helped out and we

utilize them. We executed on a lot of different strategies that we had and and a part of it had to do just being with you know, we've grown a lot in 2024 and we continue to grow and that and people are more familiar with us. And so I think that that was a big, big deal. And it seems that every year at this time, that's people are looking for new opportunities and new partners to for their GMS. Yeah, no question. The show, of course, it's PGA of America.

but it's, it's, it's managed or, or put on by, RX Global, formally Reed Exhibitions and, know, I had some great experiences with RX thought RX did a good job, but you mentioned it sounded to me like you mentioned you use some tools they offered to you before the show. Tell me about that a little bit. Yeah, there's more opportunity. I think, you know, in the past that you've been able to kind of build your profile.

and really focus in on why you're attending the show. And I think they did a better job of that this year. They still have a lot of things that, of course, all of us can improve on things, but having two different apps was always a little difficult where you had like the Links app and then you had the old or the new Imperia app. I can't remember what the exact name of that is, but, and even finding it, there was a few things, but being able to scan, put it in there,

download all your contacts, having export them and being able to follow up with them was great. And I think still the biggest thing was the ability that most attendees and exhibitors, there was more detail and more ability for, for everyone to really put out there what, why they are attending. I they did a better job at, at organizing that and coordinating it. Yeah, I agree with that. We, as you know, we've got a data business.

where we provide data to people like you and to be able to see individual general managers or directors of golf that said in their setup that they were looking for a tee sheet reservation system where they were looking for point of sale. That's certainly great for somebody like you. And some of the operators, well, some of the technology companies like MemberSports that I talked to

there was a pregame essentially, you knew who was coming to the show. And so you could take some steps to prepare for that request meetings before you ever even got to Orlando. And I know that was, you know, there's a lot of value for people like you to have that functionality. Yeah, exactly. I mean, that that pregame was really good just for we could search the attendees and reach out to those that are interested and just and just offer an opportunity for them stop by. We didn't sit there and say, hey, we want to do this whole thing. It's like,

Hey, thumbs up by we're available this time or you know, we can share this or a answer questions even before they got there was really through the communication piece of the app was very helpful. And yeah, and we loved it. And I don't know if Wednesday was a was an anomaly for I think a lot of people like to attend the first day but the weather may have had something to do with it as well. Just people were inside not out, you know, doing maybe golfing or doing stuff but it was it was

One way or the other, was a very good show, especially the first day, it just felt like it was the busiest I've ever seen it. And maybe the PGA of America should move it to some really cold, know, desolate place that there's nothing else to do but to attend. That's right. And so if you didn't attend the show, maybe you're in California or you're in Arizona or what have you, weather was horrible.

and so that's always good for the exhibitor. If the weather's horrible, then nobody goes and plays golf. And so I know it was demo day on Tuesday was even tough for some people to get through because the weather was so bad. But as a former exhibitor, you always were really excited when you knew the weather was bad because you, was, you were going to have a captive audience. And so, I'm glad that that, that, worked out for you. I had, the opportunity to use the media room quite a bit.

And some of the people there, just want to shout out Shannon Gilbert, Victoria Bilotth They were amazing to me. Helped me with meeting space and just kept the whole setup up there running so smooth. So next time I see Don Rea I'm going to mention to him that the team was outstanding. And I know those young ladies don't work for the PGA of America. They work for RX, but

You know, if you were an officer with the PGA of America, you'd be happy to hear that these people at RX did such a good job. So, yeah, they're an extension of it, right? Everyone's thinking, weather they work for RX or not, everyone's still thinking PGA of America, like those are people there. And so the association is very important and those, partnerships are really important. That's right. That's I talked to another, founder, president Tyler Arnold, runs, Eagle Club Systems. And he specifically mentioned to me.

that the people that helped him set up his booth, he said it wasn't like this before. were, you know, they were, they were great. And, and so I, I got feedback from a lot of people that the team or the setup team, the management team, what have you was really helpful. So that was good to hear. Yeah, no, that's great. Yeah. We had a great experience and, hopefully you were also able to see existing clients. know a lot of people that have your position love also, you know, touching base with existing clients and getting feedback.

Yep, we did. that's, it's always fun to see the, it's always fun to see them outside their element and kind of ask them questions of why they're there, what they're looking for, what they're doing and, and get, get some feedback there too. But it's also, it's fun to, for them to kind of see us in our element of actually showcasing what we offer. They've been through it before. And we, we had a couple of them while we were talking right there with some interested parties. They, I mean, we just stood back and they sold it for us.

Right now it's so it was a really good experience and people were always coming up and we've made them busy but you know they're just saying hi or coming in and just want to say hello and move on and yeah it's always great to see your current clients because they're the ones that make it all possible. I know you had Spark Golf next to you and those guys are really good buddies of mine we work together back at GolfNow and so it was great to be able to bump into Spark Golf and you know

I did see a ton of your competitors or colleagues or whatever, know, however you want to look at it. One thing I was surprised by, I did not see any kind of like new stop me in my tracks product or technology that I had not heard of before. I'd be curious to hear from you. Like, did you see anything that was a surprise or caught you off guard? No, I mean, we talked a lot about this with our team. Like last year, I think

Dynamic pricing was a big buzz, even though it's kind of it's been out for a little bit, but I think it was more more golf courses were looking to utilize ways to increase the revenue without increasing pricing or doing different things. And that's been our whole model for 2024 is that exact mantra is just increase pricing or increase revenue without increasing pricing and you do that through technology. so

We just spent the year, we launched a lot at the beginning of 2025 for the show and we have some more coming out in Q1 and Q2. But the biggest things that we are doing and I think others are just kind of doing a lot of good interfacing for the operator and the players and doing things with that. And yeah, I didn't see anything that was like, that's amazing. And I think there's gonna be that probably next year. I think AI is gonna have a big deal.

a big look into that. think AI is one that a lot of people are a little skeptical on and you do have to be careful on how you use it and information is always a very important piece on how to protect it and what you do with the information. think a lot of people have concerns about that with some of it but in the end it's just, I mean, I've utilized AI more in the last year than I have in my entire life just because of...

everything that's worked on our developers, you that on the backend or certain things, we're looking to ways to implement it and make it work. And I think we're going to see it this year. I think there's a lot more that will be coming out. I had several meetings that were focused on AI, but to your point, no one's actually rolled out a product right now. Now, now I will say certainly there are some voice guys in golf, you know, Pete, the, um,

artificial intelligence answering the phone and booking a tee time. So I should, don't want to minimize that, that, does exist, but I'm talking about AI at a much deeper level. I thought I would see it. I did not. I did have a couple CEOs show me what's coming kind of took me behind the curtain a little bit and show me what's coming. But I did not see anything live, so to speak, which surprised me a little bit. Yeah. Yeah. And that's, I think that's good.

pretty normal, but yeah, I agree. There wasn't a lot out there, but it, think that's going to be the big push of how to integrate that into existing features that we all have. Agreed. you know, you, you mentioned the dynamic pricing. I did not know, I think really until the show, I actually heard you mention it to someone in the booth. And I must say, I got a chance to meet other people on your team. And so I really appreciated that.

And I was speaking like with your customer success manager and I heard you say dynamic pricing. I thought, I'm not sure I knew that. Um, uh, so, so you guys are rolling out your own dynamic pricing that would put you in the bucket. There's a couple of other tee sheet guys that have their own dynamic pricing. Of course, a lot of other tee sheet people interface for dynamic pricing, but tell me about, uh, what you've built and, and, uh, obviously you built it because there was demand for it, but,

talk to us a little bit about your version of dynamic pricing. Yeah. So we, we spent a lot of time on this because we, know the, the dynamic pricing tools that are out there and they do a great job. And we just, we, we, we like to kind of, sometimes we like to be the leader of certain things. And sometimes we like to kind of be the followers just based upon that because dynamic pricing, seemed like it was either you loved it or you hated it from the beginning. And there was a lot of things in there. And since

You know, we have a big focus. We had a big focus last year on municipalities like city courses and large municipalities with large operations. That's been a really good niche for us because it's just with our compliance and our security and our ability to off, know, fight off bots and everything. Like we've done a fantastic job with that from the beginning, but dynamic pricing was one that

We just got a lot of feedback on how much control they felt they didn't have and how much more control they wanted. And so we built ours more upon, hey, we're getting the course, a city or whoever else is going to be using it. We give them the full autonomy on how much they want to do and give them complete control. It runs automatically once you set it up, but you have to set it up. You set the parameters and there's rules. There's a lot of if this, then this.

If this then this and you can create as many rules and as many functions that you want within it. It can be, you know, per day, per week, per hour. I mean, you can get very, very much into the weeds on our dynamic pricing model. We're starting to see a separation in dynamic pricing as it relates to golf. So, and I'll just explain briefly. So like the dynamic pricing that we built originally at GolfNow would be an if then kind of environment.

Right? You know, if utilization in this hour, this many days in advance is X do Y, so to speak. and, and then we saw companies like Priswing come along that really kind of dialed up, some of the machine learning in there. I think Priswing started to consider weather we could have a whole conversation about weather.

I could tell you, think the golfer tells you what the weather is, right? The demand tells you what the weather is. anyway, no matter how low the price is, you're not going to go out golfing in rain half the time. That's right. But at any rate, Priswing I'll give them credit. They definitely advanced dynamic pricing in golf. Then my friends at Sagacity came along and they certainly applied a lot more detail to it. know, one of the Sagacity's

benefits is they are plugging in historical performance to help impact your dynamic pricing. And that's all great. I'm not here to judge, but I will say this. We did a podcast, uh, near the end of 2024 with a Chad Pettengill who runs the ledges in Utah, in fact, where you're looking, we know him. Yep. And he specifically said to me,

He w he was a sagacity customer and he, has nothing bad to say about sagacity, but he specifically said to me, he was seeing real results with kind of the original version of dynamic pricing, but if then like it didn't have to be as sophisticated as an airline uses, or maybe as sophisticated as a hotel uses to deliver results. Right. And, and so now we're seeing you.

You go that route. there there's Proshop Tee Times out of Louisville, Kentucky. He's gone that route, a little more simple to use. And listen, I learned a long time ago, simplicity is a win, right? If it's easy to understand, then, adoption goes up. and so again, I'm not here to judge. I don't want to, I don't want to be in that role. Everyone operates differently. That's right. Everybody operates differently. And we clearly are starting to see a separation.

where you're going to see more tee sheets say, yeah, we have a version of dynamic pricing and we think you can make a lot more money using it. And then you're going to have another version of like, yeah, it comes with its own account manager. And frankly, you're, probably going to pay like you're going to pay for it. Yeah. A grand a month or something. You know, mean, it's, it's, it's going to have some real cost to it. Yeah. Right. And we share the same philosophy. That's kind of where, and ours is integrated. It's fully, you know, that's one thing that we

We did from the beginning. Everything we do is something that we need to have complete control, complete, you know, everything we have built is proprietary to us. it's, it's, you know, it's not to say that we don't have good partners. Like Tag Marshall, the great partner of ours that we, you know, integrate with and, you know, ISV Pay and, and some of our others with like, Range Servant you know, things like that. Like those are things that are just really good integrations. And we have other ones that we're going to be working on this year.

because we see a lot of value in that. But as far as the operation goes and what it truly is on that stuff, that's where we want to control it. We want to be able to support it 100 % so we don't bolt things on here, bolt things on here. It's under one house and it's all utilizing control and completely all in one platform and integrated together. Right. Now, one of the coolest things, in my opinion, that you guys have ever built at MemberSports, and just to give people some background.

company kind of gets started in 2020, but you don't even really start adding golf courses until like 2022, 2023, 2023 is probably your first real year as you're serving multiple golf courses at that point. Yep. Okay. You built this thing called Self-Pay and I think that's a little bit of an extension off of your belief of like, Hey, I think prepay is a good thing in golf.

We see prepay and a lot of other industries, but it's also your acknowledgement that, but I get it. You don't want to float your buddies around the golf on your credit card. So you built this thing called prepay. Tell people what prepay is. Cause cause I actually think it's, one of the better features available of any system. Yeah. It's something we started right from the beginning was just, just exactly like you explained it, but Self-Pay is just something that you can create tee time and it has to be a prepay tee time. So when you go on.

Golf is getting expensive and it's hard to carry that $400, even up to $1,000 nut and try to collect money from your friends. it works okay. old Venmo makes it very easy, very accessible to do and it works there. But sometimes it's just nice and easy. As soon as you make that tee time, you put your friends in, if you have a foursome and you have three spots, can send out an invitation to as many players as you want.

And the first three to accept and pay it sends them a link via text or email, whatever, however you want to put it in there. And they just hit accept takes them to the platform or the app or just the webpage, whatever it is. And they just, they just say, yep, go through pay and it's done. think about how good that is too, for like a group of eight.

Right? That just like, they typically these eight guys, and maybe sometimes it's seven, maybe sometimes it's six, but these eight guys play together on Sundays. I don't know if I'm going be in the first group of the second group, but Mike and Jim are going to send out the text message and I'm just going to fill it. Like that's pretty convenient. You know, that's, that's pretty simple, pretty convenient. and again, like you said, that way you're not chasing down money from your, from your buddy.

Yeah. And sometimes it can be hard, right? And it can be awkward sometimes. It can be. And we even do it for the private clubs. the, you know, if the member wants to book a tee time and he wants to invite his three guests, but you don't want that awkward moment when they walk into the club and they're like, Hey, is is so and so paying And you're like, I don't know if he pays, you know, or, know, whatever it is, if you already know, you can send them the link to pay as a guest, right as you book the tee time.

or even a private club. So they can use it as well. And there's a lot of utilization there. But again, as you said, I'm a big proponent of prepay. I think that's where everybody should do and they should adopt it sooner than later. And it only helps drive revenue through the course. And the players, you're going to have about a three, maybe six months at the most, you know, like hard time of people adapting. But I know every course that's gone to it has never regretted it. And they get to pass that point. And it's been phenomenal for them.

Yeah, yeah. And yeah, I mean, Chad said the same thing because they've gone 100 % to prepay. And yes, he said for a month, you know, you got to manage your team, you got to tell your team like, hold the line, and we're gonna do this. Now it's not even it's not even on their radar that it's a problem. Everybody knows that's just how they run their business. Yeah. And it opens up it. What it does to is when they come into your shop, I do a lot of, you know, I like to think a lot about why

Why did you get in this business in the first place? It wasn't to answer phone calls and try to do it. was to build and create relationships. And so when they come in the shop, you don't have to worry about your credit card machine not going or if you're down, they've already paid, right? And you, you don't have to worry about all this. All you have to worry about is a great presentation and great customer service to give them a great experience. And then you can sell more merchandise too. Cause a lot of times is people have paid, you know, weeks in advance. And when they get there.

They feel like the golf is somewhat free because they've already paid and they have a budget already for to buy something else. so it really opens up avenues that, you can do, and you could even do a lot of, um, we have a lot of ideas that can go on forever, but you could even do promos that, Hey, if you prepay when you're switching into it, those that prepay, they get an extra 10 % off any, any merchandise, or when they book it, it sends them an email and gives them a 10 % coupon or code or whatever. when they do come in,

They can just use that. it just, so there's a lot of ways that our system could really help you utilize those transitions. And I'll tell you, I know you guys definitely have made headway in the municipal space because we see that in the, in the data that we track for municipal golf courses. also can, you know, kind of help with like overages and shortages at the end of the day, right? A municipal golf course I would think would want as much prepay revenue as they can.

And they don't have to worry about if the cash register comes up 35 bucks short, the worry would be reduced, I would think. It's greatly reduced. And we've seen that most of our, and we've seen it with, I think most of our courses, every single one of them that have gone prepay or even just have gone to secure with credit card have increased their revenue by double digits year over year. I mean, it's crazy how much you go because you don't have that last second cancellation. You don't have this.

And they've always implemented a no-show, a strict no-show policy with that within a certain time period. If you can cancel within a certain time period, but once you hit that, there's a strict no-show policy. like with our system, it's completely digital. So you don't have to worry about them coming in. If they call, you can just put it right back onto their profile. So next time they go online to check out, it's the rain check or the credits right there ready for them to use for the next time. So you never miss out opportunities to...

refund credits and maybe there's instances that you want to be, you know, deliver good service and give a good experience and refund that to them. But most people understand it and they're like, great, I'll just use it again. Yeah. At another time. So you mentioned that you like to have conversations with operators and you said, you literally said you'd like to ask them, you know, why'd you get into this business? That's my question for you. You were in banking. I think you had a pretty good career going to Bank of America.

Why, why MemberSports? Why did you do this? And, and think about there's 30 people right now watching this that are considering getting into golf technology. you know, give them some advice, but why did, why did you do it? Um, know, timing worked out really well. Uh, my partner, Phil and I, we, met at this golf trip with a mutual friend out in Bandon Dunes and I had been working. So I started golfing in 2007 right after college. And I was just.

I did it out of need because I was in the finance world and I was taking clients out golfing. I hated golf. I thought it was a stupid sport. was like, this is the biggest waste of time. could be doing something else for this long of a time, you know, but I had to get through it and entertain clients and do things. But I quickly started loving it and I was getting better and better pretty fast. And I was like, okay, this is fun. And so I started just

just working little by little and pretty soon I just love the sport. It became a passion of mine and part of that is because I love human nature. I love the study of the people, our behaviors and everything that we do. And golf is one of the determinators of who we are. Yeah, it helps you to observe who people really are. You really get to know who they are by watching them on a golf course.

I could go out golfing with a guy at four or five hours and I know exactly what type of person he is because I see how he reacts to bad shots, good shots. I can see how, you know, does he obey the rules? Does he, is he courteous? Is he like, like all these things golf just embodies the, the, the game of life that we play every day. And there's so many things out there and analogies that you can put into it, but you can really tell who people are and you know, are they quiet? Are they loud? Like golf brings out who you truly are and you, you can really.

And a lot of guys were like, they get mad hitting the shot and I'd ask them like, you know, how many times you played this year? I did this to my brother and he's like, Oh, this is like my second time. I was like, you're not good enough to get that mad if you've only played two times this year and it's August. And it's like, you know, just, just enjoy it, go to the next shot and keep working at it. And he's starting to love the game too. So little things like that. That's how we got into it.

How does behavioral science lead to founding a tech company? Well, it was the passion. It was the passion of the game. And it was just like, you know, there was a, found this big need of, I knew some of the different software companies that have come along and they've made these big strides. But I felt like for the last decade, there just hasn't been that much of a push or that much of an advancement as much as I thought there could be because technology is always advancing faster and faster. So.

I just said, Phil, I have all these ideas. He had all these ideas. We started talking and we said, we can do this. And we built it. being part of a club and things, we found out that most of these operators were using three, four, five different systems. And so our goal was to hey, we're going to have an all-in-one platform that nobody else has. And that was it. And so that's where we came into the marketplace where we truly have an all-in-one platform and can handle anything all.

altogether. So that's, that's what that was the big thing is finding that type of window and just having the passion for the game and being able to be out there and work with some of the greatest people on earth. And how did you find like, how'd you build a tech team? Maybe Phil, who you're met much Phil's last name, maybe Phil is a developer. Phil Harker. That's his background. I was the, you know, sales and operations. was a software engineer. So that's, and he already had

connections with other software engineers. So we built our team with very experienced software engineers. And we were talking like the first three we had all had 20 plus years under the belt already of doing complex systems with some pretty big companies. And we continue to do that with every engineer we we still don't have an engineer with less than 15 years experience on our team. It makes a big difference. Yes, for sure. So it sounds like

It's not necessarily bootstrapped. sounds like you must've gone and raised some money so that you could get some experienced people on board. No, it's all bootstrapped. just all friends and family and me and Phil. Wow. Yeah. We, we, we, like said, the opportunity was good. His timing was good and everything that we had just worked out. And that was, we, we, we always feel like, you know, there's a part when we first started where

We're probably a year behind there where we thought we were going to be because the very first thing we did, had a bolted on POS system and we had so many issues with it right from the beginning. Within like two to three months, we just said, no way we're going to deal with this. And we scrapped it and this was in 2022 and we just built our own point of sale system. we delayed our delivery date, you know, by it took us a long time. And so in 2023 is kind of, we were supposed to do it in 2022.

And that's when we just got like two courses on beta doing everything. And in 2023 we had it. And then we, every year we just continued to enhance, but that was a big deal for us knowing right from the beginning, the partnerships, and instead of relying on other people, only doing it with our team that has the experience was to build it the way we wanted and get the feedback from everything we have is based upon feedback and golf professionals giving us their take and ideas.

And the platform is a hundred percent in the cloud. Is that right? A hundred percent in the cloud. Yep. Okay. A hundred percent in the cloud. Um, and some of the data that we're tracking, we are starting to see you pop up in the private space. And so this is interesting because like a lot of people usually pick one of two lanes. Um, you're one of the few companies I'm actually seeing kind of grow in both. Tell me, like, I mean, is there a strategy or did you realize actually

the average contract value is higher in private. And so it makes sense to go into private. mean, give me some perspective on why private. Yeah. So it's a little bit of both. So Phil and I both were, we're members at the same club. And so we knew the needs that they had. And that's where I think, I think we're going to make more headway with, well, backing up, we originally built the software for private clubs and

And it was interesting how we caught on early with public courses because of some of the stuff that we offered to them that most private clubs have, but most public software don't offer and things. so what we did was it, our first strategy was, well, we had all this stuff for private clubs and then we wanted to do a lot more with it. But we, got into it and we were like, Hey, this is, you know, we just ran with where we went with the public sector ran with that.

But as we were building it, we were like, you know, this is really cool that because we focus on the private club first set, public courses utilize a lot of stuff that the private courses do too. And you can, that's why we're called MemberSports want every, every golfer to feel like they're a member at wherever they play. And we want to allow every course, the ability to feel like, Hey, they can offer membership services and deliver an experience that most people only get at private clubs. But we wanted to deliver that to everybody.

And that was our main goal to get into both where we feel like, I think we're going to make the biggest difference in the private club sector. we think that public courses are still going to probably, number wise, there's just more opportunity there number wise, but the dollar amount and contracts are bigger there because they're more complex. do a lot more. Private clubs have a lot more complexities within the system that they can do and billing and

and automations and things that their members want to see. And we help create that experience between them. So that makes sense. That's kind of how it from here to here. And now it's back here. And we're really starting to have a strategy of focusing on private clubs this year and then maintaining our current team with our public sector and growing that. But we also have another avenue that we're really going to explore this year. You'll have to at some point, you'll have to do an integration with CAP Patrol.

the private clubs are loving this cap patrol because it keeps people honest on their handicap. So I'm trying to get those guys on the podcast because I think it's a cool concept. Yeah. There's a lot of really cool ones out there. We have our own handicap system that can override the USGA for tournaments and different things for the private clubs and for public if they need that. But I think there's way more that you can do with that because

I don't know if you've seen like the whole USGA table that shows like, hey, if you're this like that fascinates me those that kind of data just fascinates me where it's just because I play in these tournaments and things and I'm like, this guy's a seven handicap and he shoots a 76 and it's like, what are you that is impossible. And so and and they're already the seven handicap and he shoots a 79 goes, oh, I shot my handicap. I was like, that's not your handicap. That's like that's not how it works.

You know, to your point about maybe not doing a lot of integrations and building things yourself, I remember speaking with you last year in 24 and you were really happy with all the growth you guys had and the success you'd had in building tournament and event management. think tournament and event management is a bigger piece of MemberSports than it's not, if that's the right way to say it.

You're 100 % right. And that's where we have really got into, this is our year, like we just launched our new events 2.0. We've released some of it. have 2.1 and 2.2 coming out over the next three months to four months. And we have more iterations of that to where public courses and private courses are going to be able to utilize or manage their leagues at a very detailed level.

and then when you have tournaments, can have outside tournaments that you can manage a lot deeper level. have budgeting, we have revenue, we have reporting, all of that built in. we have a whole registration process that is, is fantastic where you can build out your own, your own, you know, registration step by step to where you want shirt sizes, you want swag, you want donations, you want whatever it is. does that include like paying the fee to play in the event as well? Exactly. Yep. So, so.

golf associations, golf tournaments, golf, you know, outside sources can you like, it's all stuff that we're looking at bringing in. And that's going to be a big part, that'll be our biggest piece of the first half of 2025 that we'll have completely done. And then we have a lot of new projects that we're going to be working on in the fall. You would, think you'd mentioned to me on LinkedIn at one point that I think you were going to build your own version of waitlist and you were going to add that to your tee sheet.

And so of course, then you got this event thing, you're growing more in private, you've got dynamic pricing. So yeah, you really are becoming, you know, solving a lot of those fringe cases, if you will, of some extras that people might request. Yep. Yeah. And that's our whole goal. That's kind of where we wanted to do it. And in everything we do, we try to keep it simple. Like you said, the simpler it is, and just how intuitive and innovative it is, that's our goal is to make it very easy for the user to have.

One thing that we focus on that I don't know, I'd love to get your take on this, one of our things that we saw that there was a big gap in is how the operate, the golf course interacts or doesn't interact with the players. They try to, but technology, there was a gap between that. And so our app is very much driven towards being able to the player to be able to have a good experience and the golf course to have a really good and deliver a good experience and have a good experience themselves. And so.

We have this connectivity that we're always striving to do between the player and the course, where I think for the most part, it's most of the tech companies focus just on the course, or they do one or the other. They focus on the player or they focus on the course. And that's another area that we're really trying to bridge that gap is make that a more cohesive relationship. Right now, but so there's a real difference here and we should point this out. I don't, if I understand correctly,

you don't generate revenue from the golfer. It's just that you're trying to provide a better experience for the golfer. Correct. Yeah. Everything for the golfer is included with the software, but it gives the golf course the ability to give them a better experience and give them something that they don't have to pay for. It's all included. Right. And you don't have a tee time marketplace or anything like that, but there is kind of a, an Uber app, if you will, where like,

the golfer could get the MemberSports app and use it at multiple golf courses. They can use the GPS and scoring at every course in North America. And it's directly linked to the USGA and the GIN handicap system. So when they post their score, it automatically uploads it. each course can have the ability to, edit and create their own style of app within the app. So they.

So when you, when the player clicks on, you know, a course, it goes to that pops up that courses where they could have highlights. They can have news, they can have different announcements on there. And then it, and it has all the different things where you can order food and he's like, and it's all tailored and designed by the course. nice. Now can I use, I, cause you showed this on your website, you have e-scorecard, I think listed on your website. I can use the MemberSports e-scorecard.

at a golf course using Club Profit? Correct. Okay. All right. So that's kind of cool. But then if the golf course is a MemberSports client, they can maybe customize some of that. Correct. They'll be able to customize it. They'll be able to book their tee times, order food, whatever the course provides. They're going to be able to do all that stuff. They can use their credit there. They can use their rain checks, their gift cards, whatever it is. It's all built in. if it's a private club, they'll be able to see their account.

make payments, update their, you know, profile link, whatever it might be. So if that's not enough, and because that is impressive, like you really do have a lot of these, like I said, these kind of fringe requests that come in, and you seem to have checked a ton of those boxes, which is great. But so that's not enough. If you go to your website, it's clear that like, you guys are already making headway and pickleball. And it looks like you want to

be a player in other sports as well, tennis, soccer, et cetera. Yeah, and that's down the road, but that's the vision of it too is like we feel that golf is probably the most complex sport, but we also feel that as we get in with cities more and more that there's a rec center piece of that and there's a rec leagues and different things that really work hand in hand with the way that we build that we build things with that in mind where we can tweak a few things to get into other sports and pickleball is one that we have an app.

for it that's ready to go. And we have a schedule sheet that you can, on our system, that you can reserve courts, can reserve simulators and things like that. You can customize it to whatever you want, whether you have one simulator and three courts or what it like, you can use the schedule sheet to customize it based upon what you have. And so the simulator game is, and lounges is getting really big. And so we have a...

schedule sheet just for them and for the and then other clubs can use it for their pickleball courts, tennis courts, banquet rooms, whatever it is, there's a lot of things that they can do with that schedule sheet. Interesting. did you did you have a chance to see the whole pickleball area at the PGA show? I did. It was pretty awesome. We, we were going heavy into the pickleball space. And we kind of put a little pause on it just because we had so much going on in the golf and we didn't that that's our main focus. But we also

We also know it's coming down. We have a really good app. Like I said, that, that keeps score and it's a very good, it does a really good job at, connecting you and doing everything with that. But yeah, it's, it's, that pickleball it's, it's interesting how that's really taken off and it's related to like golf and a lot of other things. Yeah. The first time I got introduced to pickleball was the PGA show. they got Hank Haney who essentially come and not.

do anything with golf, but to just to endorse pickleball. Um, and, um, you know, it, obviously took off from there. Um, well, so what's, what's 25 look like for you? Are there, do you have a queue of installs that you guys are working on and talk about that a little bit too? Like, I don't know. Do you guys go on site? How do you do installs at MemberSports?

We do. It's really based upon the needs of the course and just what they're doing because everything we do is modulized. So it could be something to where they're very simplistic or it's very complex. But yeah, we have quite the lineup right now of courses and installs in the first quarter and beyond. We already have some set up for the spring, summer, and even in the fall.

It's been really good, we do. do a lot of, we're very deliberate on our training, making sure they get enough training beforehand, the team's all there. But then we do in-person installs because we feel it's very important that, you know, they may not need it right now, but we will pick a day later on in the year, the beginning of their golf season, depending on where they're at. We go down there and, and even with their current clients.

We'll go spend a day with them or a half a day with them. And it's amazing what you can come up with and hear and see and help them. And so we always try to deliver like everything we do. We don't nickel and dime you. We have an onboarding fee, but that just completely covers all of your training, all of your support for the life of the contract. it's once you're on with us, it's your monthly fee and that's it. Like you just, you don't have to worry about us coming back and saying, hey, you got to, know, cause you're going to do this, you need this. It's everything's included.

Unless there's some big project like a reporting project or something that they want very tailored and specific towards them. We will quote them on certain things, but yeah, we, just really try to keep it simple and, give everything that we have to offer all in one package. Yeah. No, that's great. so you are in Utah. I don't know if we mentioned that. Why, why are there so many golf developers in Utah? What is, what is going on in Utah where there's all these tech companies in golf?

I don't know. think it was just something, know, foreUP did a really good job. you know, they started here and I think that was just something that they, it just, I, I don't know. I think it's a very, it's, it's kind of a secondary tech hub. you got, Silicon Valley and then they call Utah Silicon slopes and there's a lot of tech companies here. So I think that just has something to do with it. And golf is very popular. That's one of the reasons I stayed here in Utah. I'm from Montana and so.

I came down and I didn't think I was going end up in Utah, but I love to ski and golf and man, the value you get for golf here and skiing is just, it's unbeatable to do both. Yeah. Did you go to school in Utah, college in Utah? Yeah, I did. I went to the university of Utah. Okay. Gotcha. Yep. Yes. Go Utes. There you go. well look, this is, this has been great. I, it, you know, obviously foreUP is

In my mind, it's a, it's a big success because they got acquired, right? The founders, you know, really got paid, if you will. it worked. And, I'm not trying to get too ahead of yourself, but I mean, I assume at some point, you know, acquisition would, would be something that you guys would consider. And that's kind of how this whole deal works. Yeah. And I know most people will say this or whatever it is, but you know, I've got a, I've got a lot of years ahead of me. I'm not looking, I don't know what I would do with myself if I did that. This has been a.

passion project of mine from the very beginning of when I started golfing, these ideas have been there and this is something I've always wanted to do. So this is something I'm gonna be doing for as long as I can. And yeah, if opportunities come up, I wanna make sure it's the right one. We've seen what it looks like to go with private equity groups and things like that. one of our goals is to make sure that everything that we decide upon and decide to do, there's always gonna be a

element of control and ability so that we never lose sight of what's important and the support level, the response time, things like that are also important to us that we're going to do everything we can no matter what the future holds. But I've got at least good 10 years of if not more that I'm just really focused on doing because there's a lot that I want to accomplish. Well, that's right. And you know, you've got

these other verticals that can be part of MemberSports, right? In other words, these other sports. So yeah, you've got plenty to chew on for at least 10 years as I see it. And no matter what we do, we're never going to lose sight of the fact of our golf. Like we would definitely do them as divisions and completely run and manage them offsite. So our golf division is our main focus and priority right now. And who knows, hopefully we get to those other versions and it might take longer, might come sooner, but.

depending on how much success we continue to have and what we do, that's going to be a big factor. Well, OK, great. So I had said to our viewers that we were going to add another video on the end of this one that provides some more wrap up on the show. But I did want to get your perspective. thought your perspective as a, like I said, someone that traveled really across the country to be an exhibitor.

Um, I thought it was important to hear from you how the show was and then, uh, and then taking advantage of the opportunity to learn more about MemberSports. So hopefully, uh, some people, uh, learned some good things and we wish you guys nothing but the best for, uh, for 2025. And I guess we'll see in Orlando in 2026. Yeah. Yeah. Thanks Mike. Appreciate it. And, uh, yeah, it was, we've had a great experience, so we'll continue to do that. Okay. Thanks Nick. Hey, thank you.

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