We write about a wide range of items related to golf course technology. We cover golf technology trends, golf business technology, and how operators use technology to run their businesses.
Toast's new Ask Maps integration lets Google Maps surface a course's menu and complete the order in-app, turning the halfway house grill into a discovery channel for local non-golfers.
Google spent two days rewriting the rules of digital commerce. Here's everything golf course operators and developers need to act on — before summer arrives.
AI agents that book tee times autonomously are coming this summer. Golf course operators have a 4–8 week integration window to be ready. Here's what changed at Google I/O yesterday.
For two decades, golf operators struggled with the "15-meter problem" of satellite positioning drift, leading to failed geofences and damaged turf. By early 2026, the industry reached a technical tipping point. This analysis details the transition from legacy consumer-grade GPS to professional-grade Real-Time Kinematic (RTK) positioning—the new standard delivering centimeter-level accuracy and resolving major economic constraints in course management.
This week, smbGOLF quietly launched its first-ever web application, and it wasn’t built to displace any vendor or compete with existing platforms. It was built to solve a very specific, very real operational problem that golf courses deal with every day — and that no one else seemed interested in fixing.
