The EZLinks booking engine from NBC Sports Next for Golf is a good booking engine with several convenient features. The cancellation, especially partial cancellations are helpful and the familiar cube presentation instills a sense of trust.
The add booking to calendar with Google and Yahoo integration is helpful and the "comes with" icon are good but look antiquated.
The calendar filter display could be expanded to show more than one date as a default. This would improve clicks to book and overall speed. The experience is fairly vanilla and can be enhanced to accentuate the golf course brand. Including EZLinks in the booking URL good be changed to improve direct bookings for the golf course. While testing the booking engine at a semi-private golf course, we were able to create a simple, public golfer profile and three clicks later we were looking at the tee sheet with golfer's names exposed. This struck us as a likely mistake related to profile access.
Ensuring your booking engine offers a seamless experience for golfers and simplicity for your staff is crucial. With a plethora of features to assess, we've highlighted nearly 20 key aspects here to guide your decision. Imagine booking a flight or hotel—speed, simplicity, and reliability are likely what you seek and your golf course business and golfers will be well served when you provide a tee time booking engine that does the same.
Selecting a booking engine involves evaluating numerous features, nearly 20 of which are crucial. However, if narrowed down, SPEED and ACCURACY emerge as fundamental, encompassing most features. An unexpected yet vital third aspect is SHAREABILITY. Considering the popularity of social sharing and individual prepayments, as facilitated by MemberSports, its importance is set to rise within the next 12-24 months. Golf course operators should prioritize these features, focusing on what enhances their business and meets their needs.
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