A Deeper Look into Proshop Tee Times with Jay Snider
A Deeper Look into Proshop Tee Times with Jay Snider
In the golf industry, finding the right technology to manage operations efficiently can be challenging. Many operators are familiar with the big names in golf tech, but Proshop Tee Times, led by Jay Snider, offers a unique, customer-centric platform that’s been quietly providing innovative solutions for over a decade.
Proshop Tee Times goes beyond basic tee sheet management. Their system includes an extensive range of features designed to meet the specific needs of both public and private golf courses. The platform offers customizable tee sheets, complete with squeeze times, flexible intervals, cut/paste functionality, and group bookings. Additionally, Proshop Tee Times supports a multi-functional POS system ready for full-service kitchens, multi-printers, inventory control, and the ability to work with any credit card processor.
From member management tools like F&B minimums, digital IDs, and payment method management, to a golfer-facing app that features tee times, GPS for holes, and push notifications, Proshop Tee Times is designed to handle every aspect of golf course operations. The system also integrates features for lesson booking, email/SMS communications, and in-depth reporting—ensuring that course operators have all the tools they need in one platform.
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While Proshop Tee Times may not have the widespread marketing of larger competitors, their approach is different. Jay and his team focus on building custom solutions for each client, often taking on no more than one new customer per month to ensure a deep level of service and understanding. It’s this personalized touch that sets them apart, making Proshop Tee Times a powerful solution that operators can trust.
Proshop Tee Times’ Unique Approach to Customer Engagement
One of the standout qualities of Proshop Tee Times is its commitment to building custom solutions for each client. Rather than forcing customers into a rigid system, Proshop Tee Times adapts its platform to fit the specific needs of each golf course. This level of flexibility is exemplified in the story Jay Snider shared during our podcast about a private club that wanted a custom solution for their lifeguards.
The club needed a digital ID system that would allow lifeguards to quickly check members into the pool. Working closely with the lifeguards, Jay and his team developed an app where the lifeguards could easily enter a member’s name or ID, see family member profiles, and check people in with just a tap. The app also flagged any unpaid dues, ensuring that only members in good standing could access the pool. This entire system was built over a weekend, with Proshop Tee Times fine-tuning it based on feedback from the lifeguards. This is a perfect example of the company's customer-focused philosophy—creating exactly what each course needs, even when it’s outside the typical golf course operations.
Another key differentiator for Proshop Tee Times is its flexibility with payment processing. Unlike many competitors that lock clients into using a specific credit card processor, Proshop Tee Times allows golf courses to choose any processor they prefer. Jay shared that many courses value this option, particularly when a board member or club director has an existing relationship with a bank. Proshop Tee Times ensures that their system works seamlessly with whatever processor the course chooses, putting control firmly in the client’s hands—a stark contrast to the rigid practices of many competitors, who often tie courses to specific processors.
This approach to customization and flexibility isn’t just about meeting operational needs; it’s about creating a tailored experience for each course. Whether it’s designing a digital ID system for a private club’s pool or integrating with a golf course’s preferred credit card processor, Proshop Tee Times focuses on what’s best for their clients rather than following a one-size-fits-all model.
Tailored Technology for Public and Private Courses
Proshop Tee Times is built to meet the needs of both private and public golf courses, offering flexibility to serve vastly different operational setups. For private clubs, the platform supports complex configurations such as full-service kitchens with multi-printer setups, as well as detailed member management systems. These systems handle everything from F&B minimums, ACH payments, and digital ID systems to customized billing schedules and member account management.
Jay Snider shared how Proshop Tee Times excels at managing even the most complicated kitchen setups, including one private club with separate hot, cold, and server-side kitchen printers. Each order is automatically routed to the correct kitchen station, ensuring smooth operations even during busy service times. The same attention to detail is applied to membership management, where clubs can set up intricate recurring billing structures, issue digital IDs, and track member credits. This comprehensive approach allows private clubs to run more efficiently, providing an enhanced experience for their members.
On the public golf course side, Proshop Tee Times is just as robust, addressing the unique needs of courses that focus on public play. The system integrates seamlessly with popular third-party booking engines like GolfNow and TeeOff, allowing golfers to find and book tee times through multiple marketplaces. Additionally, the platform supports a wide variety of online reservation options, giving public courses the flexibility they need to handle different booking windows, intervals, and even prepayment requirements. This level of integration and customization ensures that public courses can maximize their bookings while providing a smooth and efficient process for their golfers.
Whether it's managing complex kitchen setups or handling a wide variety of tee time reservations, Proshop Tee Times adapts to the specific needs of each course. This ability to serve both private clubs with their detailed membership requirements and public courses with their online booking demands is what makes Proshop Tee Times a versatile and valuable tool for golf operators.
The Underrated Value of Proshop Tee Times
It’s understandable why some may be hesitant to pursue Proshop Tee Times as a vendor. After all, their original logo looked like something an early version of AI might have created. But beyond first impressions, the reality is that Proshop Tee Times has quietly built a powerful and reliable platform, trusted by a growing number of golf operators. Consider their largest customer, the City of Louisville, Kentucky, which operates 10 golf courses using Proshop Tee Times. This is no small feat, especially when you take into account the PCI compliance, security measures, and ADA digital regulations that Proshop Tee Times had to navigate to secure this large municipal contract.
Winning an account like Louisville’s requires more than just solid functionality—it’s a reflection of the company’s ability to meet rigorous standards while delivering a reliable and scalable solution. Beyond compliance, Proshop Tee Times continues to surprise many in the industry with the extensive number of integrations they offer. These integrations reflect their commitment to serving their customers' needs, no matter how complex.
For example, while Proshop Tee Times provides its own dynamic pricing tools for public golf courses, they also offer integrations with third-party dynamic pricing technology, giving operators the flexibility to choose the solution that best fits their business model. This level of choice and adaptability highlights just how customer-focused Proshop Tee Times is—ensuring that each course has the tools they need, even if that means working with other technology providers.
At first glance, Proshop Tee Times may seem like a smaller, less polished player in the golf tech space, but when you dig deeper, their platform and approach to customer service prove that they are anything but. Their ability to balance robust functionality, compliance, and a wide range of integrations has made them a trusted partner for golf courses of all sizes.
Custom Solutions That Drive Efficiency
A hallmark of Proshop Tee Times is its ability to create custom solutions that address specific operational challenges for golf courses. One standout example is a Cincinnati-area client who needed a more efficient way to sell range balls to high school students. The course had partnered with multiple schools, allowing students to visit the driving range and charge the cost of range balls back to their respective schools. However, the existing process was cumbersome and time-consuming, requiring several mouse clicks to complete each transaction.
Jay Snider and his team took a hands-on approach to solving the problem. They built a custom solution that reduced the number of steps required to charge range balls to the schools. By adding a dedicated button to the interface, the course staff could quickly select the student’s school with just two clicks, streamlining what had previously been a six or seven-step process. The new system allowed staff to process multiple students efficiently, improving the customer experience while freeing up valuable time for the employees.
This story is just one of many examples of how Proshop Tee Times takes the time to learn about its clients' specific needs and builds solutions that fit. Instead of forcing courses to adapt to a generic system, Proshop Tee Times tailors the platform to optimize each course’s workflow. Whether it’s simplifying sales processes or creating entirely new functionality, the company’s commitment to customization helps its clients run more efficiently and effectively.
Closing: Why Proshop Tee Times Stands Apart
Proshop Tee Times may not be the most well-known name in golf course management technology, but their approach to building meaningful, customized solutions has made them a trusted partner for a growing number of operators. Whether it’s developing systems for complex kitchen setups, simplifying member management, or streamlining range ball sales, Jay Snider and his team have proven that they can deliver tailored technology that meets the specific needs of each client.
Their flexibility, including the ability to work with any credit card processor and the wide variety of integrations they offer, sets them apart in an industry where many platforms limit choices. By taking the time to learn about each course and offering custom solutions, Proshop Tee Times gives operators the tools they need to succeed—whether they’re managing a municipal golf course, a private club, or a public facility.
In an industry that can sometimes feel dominated by larger, more rigid systems, Proshop Tee Times is a refreshing reminder that customization, personal service, and deep client understanding can go a long way in providing value and operational efficiency.
